Virtual house tours allow leads to get a sense of a property before spending time touring in person. That's just one of there many benefits.
Looking for new, exciting ways to promote your real estate business? Want to sell more properties and keep customers engaged?
In this case, consider offering virtual house tours. This cutting-edge concept will lead to increased brand awareness and improved customer service. As a result, you'll make more money and grow your business.
More than half of adult Internet users rely on virtual tours to learn about new products and services. Real estate listings that provide this option get up to 87 percent more views than traditional listings do.
These figures should be reason enough to incorporate virtual tours into your marketing plan. It's a proven way to attract prospects and make your business stand out.
Let's see how virtual house tours work and how they impact the real estate industry.
What Are Virtual House Tours?
Over the past few years, virtual reality (VR) has taken the world by storm. This new technology allows businesses to give customers a glimpse into their products and services. Why spend hours trying to convince buyers when you can offer a virtual tour?
Today, most industries use virtual reality to a certain extent. For instance, hospitals train medical students in surgery with the help of this technology. Dentists use VR headsets to keep patients distracted during treatment.
Some of the world's largest retailers, such as Walmart, utilize this technology to train employees. Psychologists employ VR in the treatment of anxiety and post-traumatic stress syndrome.
Real estate agents can use VR to showcase their properties more creatively. For example, if a customer who lives overseas is interested in buying a house, it's easier for him to take a virtual tour rather than travel to the U.S. and back.
Virtual house tours allow people to take a visual walk through a home or apartment available for sale. They can check out every room and corner with a few mouse clicks. Compared to photos and videos, this technology offers a more accurate and realistic experience.
Eager to find out more? Let's see the key benefits of a virtual house tour.
1. Save Time
When you're listing a new property for sale, you might end up receiving hundreds of phone calls from potential clients. Meeting each of them can be time-consuming. On top of that, some are just curious and have no intention to buy.
With a virtual tour, customers can see the property on their laptops or smartphones. Those who are really interested will call and ask for more information. This will free up your time, so you'll be able to focus on other aspects of your business.
2. Cut Costs
Driving back and forth to meet potential clients and show them properties can cost you a fortune. Just think about how much money you'll spend on gas!
The worst part is that you have no guarantee that they will buy. Perhaps they don't like the hallway. Or they discover that the neighborhood doesn't suit their lifestyle.
Virtual house tours help eliminate these issues. Your only job is to upload the tour on your site so that customers can check the property in advance.
3. Get More Website Traffic
This cutting-edge technology can drive massive traffic to your website. As a result, you'll attract more clients.
Property listings with virtual tours receive over 40 percent more clicks compared to those using images. More clicks translate into higher traffic stats and increased sales. Additionally, your real estate website will rank better in search results.
4. Reduce Your Bounce Rate
The bounce rate represents the number of visitors who leave a website after seeing just one page. Besides posting quality content, you can use virtual tours to keep visitors engaged.
In general, virtual tours take at least one minute. This means that people will spend more time on your site. As a result, your bounce rate will drop.
Low bounce rates result in more traffic and improved search engine rankings. They also help increase customer retention and boost your online exposure.
5. Get Social Media Love
An eye-catching virtual tour is more likely to go viral. People will share it on social networks and tell their friends about it.
The search engines use social media signals as a ranking factor. If your website content goes viral on social networks, it will reflect positively on its rankings. Basically, you'll get more traffic and appear higher in search results.
6. Get Quality Backlinks
Every time someone shares your virtual house tours online, your site receives a backlink. This not only increases traffic but also helps establish your authority online.
Quality backlinks are a key ranking signal. They can increase brand awareness, strengthen your reputation, and drive traffic for years to come.
7. Stand Out from the Crowd
The more traffic and links you get, the more people will find out about your site. Virtual house tours can give you a competitive edge and make your business stand out. They will add that "wow" factor to your listings.
On top of that, customers will trust you more than they trust the competition. Some might even congratulate you for coming up with such a great idea!
8. Increased Convenience
When you're showcasing a property, you first need to make sure the house is in pristine condition. But, it can be a hassle to call a cleaning agency or ask the homeowners to clean every time the phone rings.
With virtual tours, you can show off the property in its very best condition. Moreover, you can highlight its key features to entice people into buying.
9. Provide a Realistic Experience
Virtual tours are like a permanent open house. Potential clients can access the tour 24/7 from their office or while on the road.
This technology helps create an instant sense of ownership. Those who take the tour can easily imagine themselves living in that house.
10. No Technical Skills Needed
Nowadays, there are companies that create virtual tours in every industry. Your only job is to send photos, videos, and floor plans for the property. They will put everything together and design a stunning tour.
A professional will also add background music and narration to improve customer experience. Once his job is done, he will upload the tour on your site. Later, he can make adjustments or add extras based on your instructions
Create a Stellar Virtual Tour for Your Properties
Now that you know how this technology works, try it yourself! It's a fantastic way to reach more clients and take your real estate business to the next level